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Test Bank for Essentials of Entrepreneurship and Small Business Management 9th Edition Scarborough

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Download: Test Bank for Essentials of Entrepreneurship and Small Business Management, 9th Edition, Norman M Scarborough, Jeffrey R. Cornwall, ISBN-10: 0134741080, ISBN-13: 9780134741086

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Test Bank for Essentials of Entrepreneurship and Small Business Management 9th Edition Scarborough

Test Bank for Essentials of Entrepreneurship and Small Business Management, 9th Edition, Norman M Scarborough, Jeffrey R. Cornwall, ISBN-10: 0134741080, ISBN-13: 9780134741086

Table of Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Creativity and Innovation: Keys to Entrepreneurial Success

 

SECTION II:THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

 

SECTION III: LAUNCHING THE BUSINESS

9. Building a Powerful Bootstrap Marketing Plan

10. E-Commerce and the Entrepreneur

11. Pricing and Credit Strategies

12. Creating a Successful Financial Plan

13. Managing Cash Flow

14. Choosing the Right Location and Layout

 

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

15. Sources of Financing: Equity and Debt

16. Global Aspects of Entrepreneurship

17. Building a New Venture Team and Planning for the Next Generation