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Test Bank for Media Literacy 9th Edition Potter

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Download: Test Bank for Media Literacy 9th Edition By W. James Potter, ISBN: 9781506366289, ISBN: 9781544395258

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Test Bank for Media Literacy 9th Edition Potter

Test Bank for Media Literacy 9th Edition By W. James Potter, ISBN: 9781506366289, ISBN: 9781544395258

Table Of Content

Preface
Acknowledgments
About the Author
PART I. INTRODUCTION
Chapter 1. Why Increase Media Literacy?

The Information Problem

Dealing With the Information Problem

The Big Question

Summary

Further Reading

Keeping Up to Date

Chapter 2. Media Literacy Approach

What Is Media Literacy?

The Three Building Blocks of Media Literacy

The Definition of Media Literacy

The Development of Media Literacy

Advantages of Developing a Higher Degree of Media Literacy

Summary

Further Reading

Exercise

PART II. AUDIENCES
Chapter 3. Audience: Individual Perspective

Information-Processing Tasks

Analyzing the Idea of Exposure to Media Messages

The Media Literacy Approach

Summary

Further Reading

Exercise

Chapter 4. Audience: Industry Perspective

Shift From Mass to Niche Perspective on Audience

Identifying Niches

Attracting Audiences

Conditioning Audiences

Summary

Further Reading

Exercises

Chapter 5. Children as a Special Audience

Why Treat Children as a Special Audience?

Special Treatment From Regulators

Special Treatment From Parents

Re-examining the Case for Special Treatment of Children

Young Adults as a Special Audience

Summary

Further Reading

Keeping Up to Date

Exercise

PART III. INDUSTRY
Chapter 6. Development of the Mass Media Industries

Patterns of Development

Comparisons Across Mass Media

Current Picture

Summary

Further Reading

Keeping Up to Date

Exercises

Chapter 7. Economic Perspective

The Media Game of Economics

Characteristics of the Game

Media Industry Perspective

Consumers’ Strategies

Summary

Further Reading

Keeping Up to Date

Exercises

PART IV. CONTENT
Chapter 8. Media Content and Reality

Role of Reality in Media Content Formulas

Reality Programming as a Genre

The Importance of Media Literacy

Summary

Further Reading

Keeping Up to Date

Exercise

Chapter 9. News

Dynamic Nature of News

Different Perspectives on News

Consumer Standards for Evaluating the Quality of News

How Can We Become More Media Literate With News?

Summary

Further Reading

Keeping Up to Date

Exercises

Chapter 10. Entertainment

Story Formulas

Challenges

Patterns

Becoming Media Literate With Entertainment Messages

Summary

Further Reading

Keeping Up to Date

Exercises

Chapter 11. Advertising

Advertising Is Pervasive

Process of Constructing Advertising Messages

Becoming More Media Literate with Advertising

Summary

Further Reading

Keeping Up to Date

Exercises

Chapter 12. Interactive Media

Competitive Experiences

Cooperative Experiences

Acquisition Experiences

Media Literacy With Interactive Messages

Summary

Further Reading

Keeping Up to Date

Exercises

PART V. EFFECTS
Chapter 13. Broadening Our Perspective on Media Effects

Timing of Effects

Valence of Effects

Intentionality of Effects

Type of Effects

Four-Dimensional Analysis

Becoming More Media Literate

Summary

Further Reading

Exercises

Chapter 14. How Does the Media Effects Process Work?

Media Effects Are Constantly Occurring

Factors Influencing Media Effects

Process of Influence

Thinking About Blame

Becoming More Media Literate

Summary

Further Reading

Keeping Up to Date

Exercises

PART VI. THE SPRINGBOARD
Chapter 15. Helping Yourself and Others to Increase Media Literacy

Helping Yourself

Helping Others

Summary

Keeping Up to Date

Exercises

PART VII. CONFRONTING THE ISSUES
Issue 1. Ownership of Mass Media Businesses

Delineating the Issue

Evidence of Concentration

Evidence for Harm

Your Own Informed Opinion

Further Reading

Keeping Up to Date

Applying Media Literacy Skills

Issue 2. Sports

Delineating the Issue

The Money Cycle

Olympics

Video Gaming

Your Own Informed Opinion

Further Reading

Keeping Up to Date

Applying Media Literacy Skills

Issue 3. Fake News

What Is Fake News?

Media-Literate Treatment of Fake News

Your Own Informed Opinion

Further Reading

Keeping Up to Date

Applying Media Literacy Skills

Issue 4. Advertising

Delineating the Issue

Faulty Criticisms

Criticisms Based on Personal Values

Criticisms About Responsibility

Your Own Informed Opinion

Further Reading

Applying Media Literacy Skills

Issue 5. Media Violence

Delineating the Issue

The Public’s Faulty Perceptions

Producers’ Faulty Beliefs

Your Own Informed Opinion

Further Reading

Applying Media Literacy Skills

Issue 6. Privacy

Delineating the Issue

Criminal Threats to Your Privacy

Non-criminal Threats to Your Privacy

Public Opinion and Regulations

Your Own Informed Opinion

Further Reading

Keeping Up to Date

Applying Media Literacy Skills

Glossary
References
Index