Sale!

Test Bank for Retail Management A Strategic Approach 13th Edition Berman

$100.00 $50.00

Download: Test Bank for Retail Management A Strategic Approach, 13th Edition, Berman, ISBN-10: 0133796841, ISBN-13: 9780133796841

DOWNLOAD SAMPLE

Description

Test Bank for Retail Management A Strategic Approach 13th Edition Berman

Test Bank for Retail Management A Strategic Approach, 13th Edition, Berman, ISBN-10: 0133796841, ISBN-13: 9780133796841

Table of Contents

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing

9. Trading-Area Analysis

10. Site Selection

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy

20. Integrating and Controlling the Retail Strategy